Ananta Medicare: from caring hands with love!
“Ananta Medicare” decided to conduct charitable action “Share your smile” for children from children’s homes of Ukraine.
The level of civilization of the state is determined by the fact how much it cares about its citizens and first of all about children. Unfortunately, today there is a number of problems concerning adequate support of children from children’s homes in Ukraine, including children with limited physical abilities and children from problem families. Very often we try to omit these problems and not to think about hem, shift them onto broad shoulders of guardianship organs. But if each of us make at least one step towards these children and help them, they will get the chance for their dreams to come true in the future.
It was the reason why the company “Ananta Medicare” took the decision to conduct a charitable action “Share your smile” for children from children’s homes of Ukraine. The company thinks that staying indifferent to destinies of those children — orphans, children with limited physical abilities and children from problem families, we betray our future.
After long years of selfless work in the Ukrainian pharmaceutical market, the company “Ananta Medicare” established a reputation as not only a standard of high professionalism, but also has become an original symbol of wellness and care. As the main earnest of success of the company is its help to other. Of course, there is no doubt in sincerity of such deeps, as the company on equal grounds cares about its employees, partners and socially deprived people. And today, when the results of the action are summed up, one can see its real result — endless gratitude of deprived children all over Ukraine.
General Director of the company Pradeep Jain told “Weekly journal AПTEKA” how this great idea to conduct such a charitable action appeared:
— The idea itself to conduct this charitable action was not an accident one. The thing is that our company has been engaged in charitable activity for a very long time. Group of companies “Ananta” supports Kharkov regional committee of help and assistance to invalids of the Great Patriotic War on a regular basis. We took an active part in provision of humanitarian aid to the Western region of Ukraine, which suffered from floods. After market analysis we saw that very often companies give their charitable support to children, but as a rule it occurs in the scale of one or two institutions. Then we decided that we would be able to help children all over Ukraine. And really our action engaged 23 children’s homes from different regions.
The goal of our action was not just to make a nice gist to these children. Our decision was to give them what they really need in order to maintain cleanliness and preserve health. As the result of this action universal detergents were bought and sent to children’s homes in all regions of Ukraine.
Today we plan to provide help to children from children’s homes of 10% of company’s profit. At the moment we are working on new projects — competitions in drawing and craftwork, taking part in which children will be able to win prizes themselves. Thus, we help to educate children and will see a real result of this help. We think that it is better to develop independency in children rather than accustom them to getting presents in order in future they could become independent themselves, not asking others for help.
Summing up the results of the action, we would like to thank every pharmacist of Ukraine, who took up our call and took part in the conduction of this charitable action.
It is well known that all over the world public people, stars of show-business, big companies organize and take an active part in charitable actions and programs. We suggest to start such a tradition among companies — participants of the pharmaceutical market of Ukraine.
Product-manager of the company Viktoriya Kostochka told us about detains of the action:
— This charitable action “Share your smile” was conducted by our company from November 1, 2010 to January 31, 2011. Our call to provisors to support the initiative of the company and collect means for children from children’s homes was taken up actively. One of the first chemist’s shop nets, which agreed to take part in the action for children from children’s homes, was Poltava net of chemist’s shops “Vasha apteka” (“Your chemist’s shop”) headed by Yuriy Alekseyevich Khudyak. During 3 months other large chemist’s shop nets and chemist’s shops from all regions of Ukraine joined the action. Every chemist’s shop that bought preparations GRIPPFLU®, SPASGO®, and NAUSILIUM® during this period became the participant of our charitable action. For every 8 sold packages of these preparations one package of glass detergent “Magic” or universal detergent “Tornado” was bought for the fund of children’s homes. So, during 3 months of the action we bought about 4 thousand packages. And starting from March 4 we sent them to children’s homes all over Ukraine
With universal detergent “Tornado” one can treat working surfaces safely. And glass detergent “Magic” was chosen in order colors of life begin to shine brighter for the children through clean windows.
Now we can see the result of the conducted charitable action — we receive a great number of photos, thank-you letters and just kind words from the heads of children’s homes.
Successful conduction of the action was supported by friendly and well-coordinated work of professional team of medical representatives headed by field-force manager of our company V.A. Ryzhov. Many other employees of our office also took a direct part in the action. Together we marked the bottles with the stickers “Not for sale”, packed the boxes and went to children’s homes. It should be noted that we have become really filled with a sense of disinterested help and now employees of our office collect clothes, toys, and books in order to give them to Kharkov regional children’s home.
Thereby, our company together with its partners makes its contribution into care about health of most insecure small citizens of our country, once again proving our main motto: “Endless care about your health”.
We would like to join those words of gratitude, which have already been said, and congratulate all the pharmacists of Ukraine with coming Easter holidays, wish them happiness and health. Thank you for sharing the warmth of your heart with children, who need it so much.
Vladimir Zemlyansky, Deputy Chief Doctor of the Medical Department of the Communal Enterprise of Healthcare of Kharkov regional children’s home No 3, expressed his gratitude to the company “Ananta Medicare”:
— I want to express my own gratitude, as well as appreciation of my colleagues and our children in ward for rendered aid. And I would like to make a special emphasis on the fact that this really necessary help is meant not for single-moment joy for the child, but for specific result. It is the evidence of its sincerity and disinterestedness. Most of charitable aid for children is limited to several types — these are toys, clothes and food products. As a rule, children’s homes have a good supply of them. And every day laborious care about children is omitted as a kind of “not fashionable” object for charity.
In particular, the peculiarity of our children’s home is the fact that we have children of younger age: from birth to 4 years old. The main approach of our activity is medical and social rehabilitation. That is why following all sanitary and hygienic norms and actions is very important, as they are aimed at strengthening of children’s health.
Yuriy Khudyak, the founder of Pharmaceutical firm “Vasha apteka” (Poltava), shared his impressions after participation in the charitable action:
— Conduction of such events has already become a tradition for our chemist’s shop. Active cooperation with the company “Ananta Medicare” today is the result of closer relations, which started in Kremenchug during our joint passing of charitable aid to Kremenchug children’s home. The thing is that we appeared in Kremenchug market only last year, but in Poltava we launched different charity project and they function successfully for about 5 years. We give social support to pensioners, veterans, invalids, as well as socially insecure people and children.
Together with the company “Ananta Medicare” we have realized our first joint project, presenting its preparations in our net “Vasha apteka”. As you know, proceeds were used for charitable aid for children’s homes. We feel great job satisfaction. Helping children in such a way we impart social approach to our business, and it means that we do everything right. In connection with, on behalf of “Vasha apteka” I would like to address investors and charity organizations with invitation of cooperation for conduction od similar actions.
It is necessary to make a special emphasis on the fact that among children’s homes under wardship there were the ones for children with different pathologies. The staff and inmates of Kherson regional children’s home for children with CNS lesions, Lugansk regional children’s home No 2, Cherkassy regional specialized children’s home, Zacarpatye regional children’s home, Znamensky children’s home, Lvov children’s home No 2, Zhitomir regional children’s home and other children’s homes express their sincere gratitude to the company “Ananta Medicare” for rendered help. “Fresh air, clean surfaces of cabinets, tables, glass and articles of personal hygiene are necessary for our children. Universal detergents provided by the company will help us to maintain cleanliness and preserve health of our children”, — the Chief Doctor of children’s home in Kherson stressed.
Words of gratitude for concern about inmates from children’s homes, including children-orphans and children with limited abilities, showed by the company “Ananta Medicare” were heard from every corner of our country.
As it is known, one of the stars in constellation of Big Dipper is called Ananta — now this star will beam even brighter for all children.
Anna Gorodetskaya,
photos by the author and provided
by the company “Ananta Medicare”