Neuromarketing: Marketing joins its efforts with medicine
According to a new analysis done by researches of Duke University and Emory University, using advanced tools to see human brain during its work, new generation of marketing specialists may be able to check the demand for the product even before its development.
Scientists have discovered the type of gene, which leads to increased arterial pressure
Scientists from Medical College of Maryland University (USA) have discovered a subtype of already known gene, which activation in the organism leads to increased arterial pressure. According to the specialists, studying of STK39 gene will allow to see the problem of hypertension and methods of its treatment and diagnostics in a new sight.
Excessive following the rules of personal hygiene and disinfection lead to allergy development
Allergy is becoming a widespread disease in developed countries and takes different forms, including seasonal fever, eczema, urticaria and asthma.
Blood analysis in newborns will help assess the risk of allergy development in the children
Researches from Australia have developed blood analysis for newborns that helps assess the risk of allergy development in the child in future.
Asthma and allergy have the same genetic background
Doctors of Children medical centre of Philadelphia have established that such diseases as asthma and allergy in children have the same genetic background.
People consuming more than six cups of tea a day decrease the risk of cardiac diseases by one third
According to the study conducted by Dutch scientists, consumption of several cups of tea and coffee a day may prevent the development of cardiac diseases.
American scientists have created diagnostic underwear,
which watches over patients’ health…
WHO: the XXI century will become the century of allergy
According to deplorable prognosis of the World Health Organization, the XXI century will become the century of allergy.
Magnetic resonance imaging is recognized to be the best diagnostic method of strokes
According to new guidelines, issued by the American Academy of neurology, computed tomography (CT) as a method of stroke diagnostics is significantly inferior to magnetic resonance imaging (MRI).
Scientists say that food allergy may be caused by products’ odor
Food allergy is wide spread all over the world. A recently conducted investigation claims that for its development it is even not necessary to ingest allergens.